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FUKOKU WAY

FUKOKU WAY

“Fukoku Value” was announced in December 24, 2017, after a year-long discussion among our colleagues. Fukoku Way is now complete along with “Corporate Philosophy”, “Management Vision” (adopted in 2013) and “Corporate Spirit” which represents the spirit of the entrepreneurship at the establishment of the company.

FUKOKU WAY is for everyone of us who constitutes the Fukoku Group. Our objective is to realize Corporate Spirit and achieve Management Vision as our own objectives, and we strive to achieve Management Vision by working together.

Now, in order to make Fukoku a “Hundred-year Company”, we need to proactively work towards the enhancement of our business fundamentals and the improvement of corporate culture. We continue to practice FUKOKU WAY through the business operations and all of it’s activities and FUKOKU WAY to become our belief in all of us as we inherit it over generations with pride.

Corporate Spirit

Corporate Spirit

Eiichi Kawamoto, the founder of our company, paid careful attention to the specific needs of customers, and in order to respond to those needs, he put together the necessary information, knowledge and people, bringing out the best in everyone, while repeatedly going through trial and error. And in order to respond to customer needs, he did his best to persevere and created new technologies, new manufacturing processes and new values with employees.

The rallying cry was " Yes, We Do! "
(Let's challenge something new together!).

Through the development of the business of the Fukoku Group, we have felt the importance in openly challenging ourselves and taking bold steps, the satisfaction of producing new technology, as well as the joy of contributing to the development of society by making things. We will continue to value in the future this spirit that has been passed down to each Fukoku employee across generations.

Corporate Philosophy

Corporate Philosophy

Employee representatives from each age group gathered to discuss what types of values will be the basis for engaging in their work, and in what types of business areas they will be engaging in for creating new value, in order for each and every person to feel happiness and for the continued growth of the team (group).

(1) The Fukoku Group will strive to be a 100-year company and strive to be a "leading business in creating new value" that values the Corporate Spirit of " Yes, We Do! " (Let's challenge something new together!).

(2) We will contribute to building a society full of prosperity and happiness by creating and providing "Products and Technologies and Services" that give comfort and inspiration to the people of the world.

Based on the directions of these two ideas, the Fukoku Group has adopted the Corporate Philosophy of "Challenge to create new value."

Management Vision for 2023

Management Vision for 2023

The image of where we should strive to be is a company where each and every employee finds joy in building a better today and a better tomorrow and that challenges to bring out the best in all employees to create new value as a team.

In addition, we will provide the world with high quality, long-lasting, energy-saving and resource-saving products and services and evolve along with society through corporate activities that value the global environment.

Pillars of Management Strategy for 2023

Pillars of Management Strategy for 2023

We put together the specific activities to become "a company striving for a better tomorrow with the participation of all employees" and "a company that values the global environment and evolves along with society" that were raised in the Management Vision into 4 management strategies. We raised 3 strategies of "Expanding business with a global point of view," "Pursuing product quality and the improvement and reformation of the environment using genba-ryoku (local empowerment)" and "Developing next generation technologies and new businesses" as business strategies, and in order to carry out these strategies, we believe that "Creating an enjoyable working atmosphere" is an indispensable element and raised it as one of the pillars of our management strategies.

Fukoku Value

Fukoku Value

Fukoku Value is a “critical mindset” and “basic actions” to be put into practice so that all of us at Fukoku will be able to realize Corporate Philosophy and achieve Management Vision. Also, these are words to come back to whenever we face difficult questions to decide a course of action.
The first three sentences are mindsets. Everyone, by making efforts towards our common goals, share the opportunity to make a contribution to our customer, company and colleagues, will enjoy growth by accomplishing his/her own tasks.
Φ-Challenge are 6 elements to supplement Fukoku Value and basic actions. They begin with the letter “F” for Fukoku and are marked by “Φ”, the corporate symbol of Fukoku.

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