Continuing to earn the trust of customers and society
Sales people connect customers FUKOKU’s each divisions. The most interesting facet of sales activity is bringing together the needs of customers together with the “seeds” of the company (uniqueness and strengths) to create new business.
Sales activity is not simply selling a product that has already been made, but is instead commercializing the needs of customers and meeting their requirements. Keeping customers satisfied and building trusting relationships lead to next new business. There are of course competitors in any business. In addition to determining what customers need, it is also important to know what competitor movements. For example, in comparing us with a competitor, a sales person would propose a strategy that meets the customer’s requirements at a higher level by explaining the added value that only we can provide. Selecting a Fukoku solution would therefore not only benefit us but the customer as well.
Suppose that we found information that a certain automobile manufacturer is developing a battery for EVs. In this case, we would go out and gather information such as the specifications of the unit, what issues the customer is encountering, whether Fukoku has any technology to provide, and what competitors are doing. We then use this information to create a strategy to convince the customer to choose Fukoku.